BRIO Public Relations Creates Priceless Results
As the public relations director at BRIO, I frequently get asked how public relations benefits authors. The best answer is it gives authors creditability as well as a successful return on their investment.
The following examples are media clips I obtained through local and national contacts. In December 2009, Minnesota author Mary Jackson was featured on NBC affiliate KARE as well as CBS affiliate WCCO. She received 3 minutes of air time on KARE-11 as well as 3 minutes on WCCO.
Here is cost for advertising with a local television station:
Price for TV advertising on local TV with 3 million area homes for 30 seconds: $5,000
. Total price for airtime: $35,000
Jackson received at least 3 minutes of free air time and here are the results:
Most recently, I obtained a piece for a client on CBS Sunday Morning with Charles Osgood for a client airing January 3, 2010. Dafna Michelson travels across America to help spread the word of people doing good things. With the help of her fiancé Michael Junay she can tell these stories through her web site www.50in52journey.com. CBS Sunday morning did a feature of her story airing almost 8 minutes long. The financial breakdown is staggering. TV Advertising on CBS nationwide in over 100 million homes for 30 seconds: $65,000 Total airtime is over $1,000,000 Here is the result:
CBS News Video
Watch CBS News Videos Online
Call BRIO today to showcase your book to the world for a fraction of the cost.
Sara Lien
BRIO Public Relations Director
With BRIO, you've found a suite of services to help you become successful in publishing:
Book design & layout services to give your title the salable look and feel that bookstore chains expect.
Retail-quality printing of hard and soft cover books for any genre:children's, novels, business, religious, hobby, fiction or non-fiction, we produce books people like to read.
Public Relations services to help brand you and your book by obtaining reviews, personal appearances and media opportunities that give stores and wholesalers more incentive to buy. For more information about developing a PR strategy for your book, call 888-333-7979 x 703 and talk to our Public Relations Director.


